RSAs are just a totally different animal. It’s so different from how we’ve done ads up until this point, even the regular text ads and then the expanded text ads where you had more characters to work with and the extra headlines and that kind of thing. I have been working with RSAs for quite a while because it feels so different when you’re creating. How aggressive have both of you and or your customers been with kind of this transition? How are Julie and Ed dealing with Google’s transition to RSAs? So that’s kind of the timeline we’re working with now. So ETA is just like a regular ad, but basically end of Q2 and then starting in Q3, I think you can still pause and enable ETAs, or you can no longer make edits. These are called ETAs.ĮTAs are expanded text ads because before that they were not expanded. The latest news we have from Google is that the end of Q2 is the last day that you can still put in traditional text ads. So I talked about how this is becoming the new ad format. I think maybe we’ll start with what is happening.
TOPNOTCH ADS UPDATE
Google’s latest update on RSAs.įred: So, yeah, let’s talk a little bit about RSAs then. So I’ve got an excuse to work, unfortunately. Not a problem at all.Įd: And then to keep myself busy, I also started God Tier Ads about a year or so ago, which is a Google Ads training framework and product, that sort of thing.įred: So you’re basically saying you don’t do so much.Įd: I don’t sleep. So let’s use them for what they’re best at. Not sure if I’m allowed to mention this, Fred.įred: There are many great tools out there. So I’ve been an agency owner for twelve years and my side project is Ad Evolver, which is a Google Ads optimization tool. So tell us a little bit about who you are, what you’re doing, what you know about RSA.Įd: Yeah. We have been doing an audio version in Twitter spaces of typically the same topic that we talked about on Tuesday of that week.įred: Nice. One is the traditional Twitter-based chat, and that’s at 12:00 Eastern on Tuesdays and then at 12:00 Eastern on Thursdays. And Julie, it’s usually what, Wednesdays at 09:00 AM Pacific? And even if you don’t have time when it’s live. I’m a fan of PPC Town Hall if you prefer video.īut PPC chat is awesome because it’s just on Twitter. It’s just a different format to get your news, basically, and then have a great discussion around it. Yeah.įred: And thank you for doing PPC chat. So I do my best every week to try to gather information and make sure people can easily find what they need to keep up with what’s going on in the ever-changing world of PPC. So I am managing all of the weekly chats and trying to be a source of the latest information gathered. This is yet another change that is happening. I’ve been in paid search since literally the beginning, so I’ve seen it all. I’m Julie Friedman Bacchini, and I have sort of dual roles in the world of PPC. So let’s do a quick introduction to who you are, what you do, and what you know about RSAs. Welcome to the show.įred: Thanks for coming back, Julie. Our two guests this week are Ed and Julie. The panelists introduce themselves.įred: All right. And we really have to start thinking differently about how we manage messaging and attics on Google. And we’ve got some great experts with us today to talk about what you would do as the shift happens to RSAs. So there’s a pretty big shift that’s happening. And Google’s automation will put it together based on what it thinks is going to be the best ad to serve for that specific auction, that specific search. Give them a bunch of headlines, a bunch of descriptions, a bunch of calls to action. Instead, just give Google the components. But basically what’s happening is Google is saying, you no longer have to write a fully qualified ad text with a bunch of headlines and a bunch of descriptions.
It’s replacing the long-loved Expanded Text Ad.Īnd before that, regular text ad. Responsive Search Ads, as you all know, is the ad format that’s going to become the standard ad text format in Google Ads. This week we’re going to talk about RSAs. I’m your host and I’m also the co-founder and CEO of Optmyzr. Transcript: Fred’s introduction to the episode.įred: Hello, and welcome to another episode of PPC Town Hall.
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